Thursday, April 19, 2012

Las Reynas Mexican Bakery And Ice Cream Store Expands Along S. Chavez Drive In Milwaukee's Southside

Huge business banner to be unveiled during Las Reynas Grand Opening.

Photos: HNG

Las Reynas Bakery at new site will hold its Grand Opening on April 29.

By H. Nelson Goodson
April 19, 2012

Milwaukee - Las Reynas Bakery and Ice Cream LLC owner Alfonso Morales confirmed that his business will expand next door to a larger building and will have a Grand Opening on Sunday, April 29. Las Reynas Bakery is family owned and they will be celebrating their 7th Anniversary in business and will coincide with el Día del Niño (Children's Day) tradition. The new Las Reynas expanded business will open at the lower level of the former E&J Records music store 1242 S. Cesar E. Chavez Dr. E&J officially closed the music store at the end of March after 18-years in business.
Morales is leasing the lower level business space from Eduardo and Lesley Velez who own the building and operated E&J Records in the south side. The lower level of former E&J store is currently undergoing remodeling and Morales is expected to finish with the remodeling before the scheduled grand opening.
Morales says, the new expansion will provide 2,400-square-foot in space and will include the largest Mexican assortment of candy in the Milwaukee area. Las Reynas will also feature piñetas, an arcade machine game amusement section for young teenagers and party items for any occassion.
Morales will also extend his catering business for weddings, quinceñeras, birthdays, baptisms, a limo service, photography, assortment of natural fruit arrangement in vases and other items and services for social events. 
The grand opening will begin at noon. Morales says, that music and entertainment will be provided, including the Mexican Aztec dance performance by the Omeyocan Dance Company. Families are being invited to bring their children with costumes to Las Reynas event. Prizes will also be given out to children with the best costumes during the special presentation of clowns for the the Children's Day celebration at the Grand Opening.
This year, Morales will be celebrating his 30-year marriage with Yolanda Villegas.
Las Reynas Bakery is known in Milwaukee's Southside for baking the longest Rosca (Three Kings Mexican Coffee Cake) in Wisconsin. Morales confirmed that the bakery broke its own record in 2010 by baking a 255 feet long Rosca, defeating their previous record of 245 feet in 2008. In 2007, they baked a 227 feet Rosca.
La Rosca is a ring shaped bread with small dolls baked inside, which represents baby Jesus. Who ever gets the doll while cutting it, they are next in turn to hold a Rosca party during the December and January holidays.
For more information, call 414-383-7976 or Cell: 414- 793-1869 about Las Reynas Grand Opening on Sunday, April 29, 2012, begining at 12:00 p.m. (noon), at 1242 S. Cesar E. Chavez Dr., Milwaukee, Wisconsin.

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