Manzanet Jr. was instrumental in shaping the hip-hop culture in Milwaukee.
By H. Nelson Goodson
Hispanic News Network U.S.A.
July 14, 2026
Milwaukee, Wisconsin - On Tuesday, Efren Manzanet Jr., 66, the founder of the iconic B. Boy Trend custom clothing in Milwaukee has passed away, according to his family. Manzanet Jr. was also instrumental in shaping the Milwaukee hip-hop culture and founded the Magic Rockers, the popular B-Boy break dancing group in the 1980s.
Manzanet Jr. passed away in Miami, Florida and his funeral services will be held in Milwaukee, according to sources.
Manzanet Jr. know as "The Godfather" came to Milwaukee from the Bronx in 1974 and brought break dancing to the local barrio scene. (Article link: Don’t Call it Breakdancing: The Origin Story of Breaking In Milwaukee https://share.google/H7IZsL7mWG2HSwcLU)
According to the Bone Marrow and Cancer Foundation, Manzanet Jr. was diagnosed June 2025 with NonHodgkins TCell Lymphoma Blood Bone Cancer. A fundraiser was created to reach out to the community to help him with medical costs as he went through chemotherapy and treatment. (Link: https://bonemarrow.org/patient_story/efren-manzanet/)
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