By H. Nelson Goodson
Hispanic News Network U.S.A.
July 21, 2016
West Allis, WI - On Thursday, Bustos Media began to air 93.7 FM from its sister station La GranD 104.7 FM in West Allis at the Bustos Media Broadcast Center. The 93.7 FM will have a similar Mexican style music venue as other area Spanish language stations, but will air music fom the 1980's, 1990's and today's selected hits. La GranD, which was bought in April 21, 2015 by Bustos Media has been transmitting a music venue geared to the Mexican population in the coverage area.
Its competitor Radio Caliente 1460 AM and Radio Caliente 97.9 FM operated by John Torres from Sol Media LLC, airs popular oldies and the latest hits of the Mexican music style venue as La GranD, but includes programs that air Salsa, Bachata, Merengues and Tropical Cumbias making Radio Caliente the only Spanish language radio station today in the Milwaukee area that airs a variety of music for a diverse Spanish speaking community from Mexico, Puerto Rico and other Spanish speaking countries.
Radio Caliente transmits from the former La Esperanza Unida Building at the 600 block of W. National Ave. in Milwaukee.
In June 2014, the Latino population in Wisconsin became the largest minority population with 6.34% surpassing the Afro-American population with 6.23% in the state, according to the U.S. Census Bureau. There are approximately 260,000 in population of Mexican origin in the state, which is 75% of the total Hispanic population in Wisconsin.