More than 48 businesses and 7 Taco food trucks along S. Chavez Dr. between W. National Ave. and W. Greenfield Ave. failed to generated more than $512K of business in two days compared to prior Cinco de Mayo weekend observance.
By H. Nelson Goodson
Hispanic News Network U.S.A.
May 5, 2024
Milwaukee, Wisconsin - On Saturday, Hispanic News Network U.S.A. (HNNUSA) learned that the S. César E. Chávez Drive business corridor between W. National Ave. and W. Greenfield Ave. was prevented by the Milwaukee Police Department District Station 2 from generating more than $512K, after no parking restrictions along S. Chávez Drive went into effect Friday and Saturday from 6:00 p.m. to late at night, compare to prior Cinco de Mayo weekend sales.
Milwaukee police kept the Northbound and Southbound lanes of S. Chávez Drive opened, but vehicles including 7 taco food trucks were not allowed to park along Chávez Drive, some businesses closed their patking lots too, to prevent excess parking to impromptu flag waving vehicles and Cinco de Mayo revelers. Also, 5 streets going either Westbound or Eastbound between W. Greenfield to W. National were closed for through traffic into S. Chávez Dtive. The taco food trucks had to move to the side streets before 6:00 p.m. when no parking restrictions went into effect.
Since, the 5 streets, W. Madison, W. Scott, W. Washington, W. Mineral and W. Walker had no access to S. Chávez Drive, most vehicles could not park so customers could patronize any of the taco food trucks for two days.
On Sunday, May 5, 2024, the same parking restrictions and street closures from Friday and Saturday will continue.
More than 20,000 vehicles drive through Chávez Dr. per day and more than 147,000 per week during the year.
In one day, consumers in the 53204 zipcode spent approximately $249,315.06. The biggest tax-generating base for the city comes solely from the Southside compared to other districts.
A 2006 city economic study reported that the Southside households in the predominately Latino community located inside Postal Zip Code 53204 in Milwaukee spent more than $91 million annually in retail goods, according to the Department of City Development statistics.
Milwaukee police decided to add no parking restrictions along S. Chávez Drive over the Cinco de Mayo anticipated annual impromptu chaotic flag waving parading and cruising celebrations. Well, as one business owner along Chávez Drive told HNNUSA, police managed to portray (criminalize) S. Chávez Drive as an alleged crime ridden area by closing streets in between from S. Greenfield to W. National Avenues. after 6:00 p.m., they kept businesses in Chávez Drive from generating business sales during a community Cinco de Mayo festive weekend.
Source: Hispanic News Network U.S.A. (HNNUSA)
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