Services Held For Estrada, An U.S. Citizen Killed In Front Of Girlfriend In Mexico By Gunmen

Photo by HNG

Alejandro "Alex" Guadalupe Estrada

Photo: Facebook (Undated)

Hundreds attended funeral services of Estrada, former popular D.J. Twist who founded Envisions Clothing.

By H. Nelson Goodson
June 20, 2011

Milwaukee - On Monday afternoon, Alejandro "Alex" Guadalupe Estrada, 35, took his final ride through the 1200 block of S. Cesar E. Chavez Drive passing through Envisions Clothing followed by a two mile funeral procession. Estrada founded Envisions Clothing in 1996 and was known as D.J. Twist to many.
He grew up in Milwaukee, but Estrada, an U.S. Citizen was residing in Mexico. He was fatally shot on June 11, while inspecting a home he and his girlfriend, Martha Eugenia González Navarro, 26, were remodeling in the neighborhood of Campo de Polo Chapalita, in Guadalajara, Jalisco, Mexico.
An armed group of men invaded the Estrada home and an altercation ignited over a vehicle when Estrada was shot 8 times in the torso with a high caliber weapon, according to the Jalisco State Attorney General's Office (PGR).  The PGR investigators recovered between 8 to 17 armor piercing, 5.7MM X 28MM Caliber cartridges at the scene.
Estrada died at the scene, Navarro was wounded on her left leg and a third person was slightly injured. The seven suspects fled the scene afterwards in several vehicles, according to neighbors.
Last week, Estrada's body was brought back to the U.S. On Monday after a traditional mass service with Mariachi's at St. Patrick's Catholic Church in Milwaukee, Wisconsin, he was taken to St. Adalbert's Cemetery for his eternal resting place.

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35-year-old Man With Ties To Wisconsin Killed In Guadalajara, Mexico By Gunmen

Photo: Milenio/ Victor Fernández

Alejandro Guadalupe Estrada

Photo: Facebook (Undated)

Estrada founder of Envisions clothing had ties to Milwaukee

By H. Nelson Goodson
June 14, 2011

Guadalajara, Jalisco, Mexico - On Saturday, the Guadalajara Municipal Police reported that Alejandro Guadalupe "Alex" Estrada, 35, was found shot multiple times at a residence undergoing remodeling in the 1200 block of Chapalita Ave. and Capuchinas Street in the neighborhood of Campo de Polo Chapalita. The Jalisco state Attorney General's Office (PGR) confirmed that Estrada was fatally shot at least eight times in the torso.
Estrada and his girlfriend Martha Eugenia González Navarro, 26, and a third person had gone to the residence that was under construction when four or seven gunmen burst into the home and then opened fire after a brief agrument with Estrada. Navarro was reported shot in her left leg and the third male victim received minor injuries. Estrada died at the scene. The male victim told authorities, that the gunmen had come to talk to Estrada about a vehicle and the altercation ended with the fatal shooting, according to the PGR preliminary report.
The PGR investigators recovered between 8 to 17 armor piercing, 5.7MM X 28MM Caliber cartridges at the scene. Authorities said, the suspects fled the scene in several vehicles after the shooting. No one is in custody, but police continue to search for suspects.
Estrada who had ties to Wisconsin was the founder of Envisions clothing in Milwaukee's South Side. He was also known as D.J. Twist. Envisions was founded in 1996.
Funeral services have been rescheduled for Monday, June 20 at St. Patrick's Church, at the 700 block of W. Washington St. in Milwaukee. The wake will be held at 9:00 a.m. and mass at noon following burial after mass, according to Envisions Facebook page.

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