Fictitious campaign featuring an illegal candidate named Juanito running for Arizona Governor turns into a tasteless promotion to focus on the plight of undocumented immigrants in the U.S., especially in Arizona.
By H. Nelson Goodson
February 28, 2014
Playa Vista, CA - On February 17, the 72andSunny communications company (Ad Agency) posted an Ad paid by both Benetton's UNHATE Foundation and the United Nations Department of Public Information to bring attention that no one is illegal in the U.S. and especially in Arizona. The latest Ad by 72andSunny was send to the main e-mail account of the Latino Rebels, which the subject matter was label "Benetton & UN Create Illegal Immigrant Candidate for Governor of Arizona" to focus on illegals suffrage in the country.
The e-mail read;
Hi there Rebels,
Meet Juanito. He's a model citizen, he works hard to support his family, he believes in equal rights for everybody and he wants to run for governor. There's only one little thing—he's an illegal immigrant.
Meet Juanito. He's a model citizen, he works hard to support his family, he believes in equal rights for everybody and he wants to run for governor. There's only one little thing—he's an illegal immigrant.
The e-mail provided links of its Juanito2014 dot com website, but currently it remains shutdown. It's Juanito2014 Facebook is operational and has at least 11 likes, it's Twitter account has 6,456 followers and is following 66 after four tweets. Three of the tweets included links, but the links show error in trying to connect, since they were posted indicating the Juanito2014 campaign is a flop after stereotyping Hispanics as illegals. The Juanito2014 campaign was created in poor taste and apparently Juanito2014 (fictitious candidate) might have been detained by U.S. Immigration and Customs Enforcement (ICE) after Governor Janet Brewer (R) called it foul and notified the state elections board about Juanito2014 undocumented status, some might joke about it. With Juanito2014 now out of the race, it assures Governor Brewer her re-election? Lmfao
The 72andSunny partners are John Boiler, Glenn Cole, Robert Nakata and Matt Jarvis who share an office in Playa Vista, California. By the way, in 2013, 72andSunny was named Ad Agency of the Year by Ad Week.
Currently, the Arizona state legislature is working on legislation that would condemn Coyotes (undocumented human traffickers) to death. Seriously, will they also include anti-immigrant haters as well in the bill?
Just this week, Governor Brewer vetoed a bill that would allow for business owners to legally refuse service or sell products and to discriminate against Gay and Lesbian citizens in Arizona. Kudos on that one, Brewer!
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