300' Round Three Kings Coffee Cake Unveiled By Milwaukee's Las Reynas Bakery

Alfonso Morales

Photos: HNG

The Morales-Villegas family unveiled the largest traditional Three Kings Mexican Coffee round cake at Las Reynas Bakery & Ice Cream breaking their own previous record.

By H. Nelson Goodson

January 6, 2013

Milwaukee, WI - On Sunday, Alfonso Morales, the owner of Las Reynas Bakery & Ice Cream, 1242 S. Cesar E. Chavez Dr. unveiled one of the largest Three King's Mexican Coffee round cakes (La Rosca) in the State of Wisconsin. The unveiling of the traditional La Rosca de Reyes was presented at Las Reynas Bakery on January 6, beginning at noon with the cutting of La Rosca taking place just after 2:00 p.m.

Catholic priest, Father John Montag from the Prince of Peace Church at the 2500 block of W Scott St. was present to bless this year's Rosca at Reynas Bakery. Last year on late April, Morales celebrated the Grand Opening of the large candy, ice cream and bakery at the former E&J's Record store, which added at least 15 times the space from his previous local. 

Morales currently holds the record of creating the longest Three Kings Coffee cake in the state. This years lenght reached up to 300 feet round, which was displayed and ready to consume at Las Reynas Bakery at no cost to the public attending the event. Morales told Hispanic News Network U.S.A. (HNNUSA), that the Morales-Villegas family currently holds the record for creating and baking the largest round Rosca in the U.S. HNNUSA searched the Internet throughout the country and found that no other bakery has baked a similar complimentry Rosca for customers and public during the Christmas and New Year's season, other than Las Reynas Bakery in Wisconsin. 

The event marks the traditional baking of La Rosca around the World and Mexico, especially in Milwaukee. People can begin ordering their delicious Las Reynas' Rosca for the holidays.

The people attending the event received a free piece of La Rosca as first come, first serve until the last piece of the Rosca was given away.

Morales said, the Rosca event on Sunday, was provided free of charge to the public for their dedicated consumer loyalty in making Las Reynas Bakery their preferred service for their baking needs for banquets, quinceñeras, weddings and special occasions. The first 10 people who ordered a large Rosca received a free Holiday cake absolutely free.

La Rosca is a ring shaped bread with small dolls baked inside which represents baby Jesus. Who ever gets a doll, the person then gets to sponsor a Rosca party. La Rosca is baked to celebrate the holidays. As a tradition numerous families wait until January 6, the day of the Three Magicians Kings "El Día de los Tres Reyes Magos" to open their holiday and Christmas gifts.